LIFE With Postwar Teens: Photos of Fads From Around the U.S. in 1948

In late 1948, LIFE revisited a topic that the magazine had covered a number of times in previous years, and would delve into again and again over the next several decades: namely, teenagers. More specifically, the mystifying habits, lingo and fashion choices of teens around the U.S., from Detroit to Des Moines to Los Angeles to Washington, D.C.

As LIFE wrote in that 1948 article, titled simply (hyphen and all), “Teen-Agers”:

Every year as school begins boys and girls from 12 to 20 start scurrying around like squirrels after nuts, looking for games to play, new clothes to wear and new songs to sing. Every year by Christmas they somehow manage to figure out a different twist for almost every ordinary thing, like hats and handshakes, dates and dances. [Now] LIFE takes a look around the country to answer the annual question about teen-agers: what are they up to now?

In Atlanta on Thursday the boys have nothing to do with the girls and the girls have nothing to do with the boys. In Des Moines Tuesday is a special day. On Tuesday the boys wear GI shoes to school. In Detroit the boys go in for crazy haircuts, and in Seattle some football players wear hair curlers at night. This year’s fashionable word for a jerk, square or schmo is “geek” in Detroit, “mole” in Philadelphia, “pine” in Atlanta, “tweet” in Chicago, “snook” in Des Moines, “tube” in Los Angeles and “scurb” or “T.W.O” (Teensy Weensy Operator) in Washington, D.C.

Sometimes . . . the teen-agers have to be content with exaggerating the fads that were left to them by their elders. . . . Last year they liked to dance languorously to slow music; this year, with the exception of some pace-setters in California who are reviving the Charleston and the black bottom, they move even more slowly, dragging themselves at a walk around the dance floor.

And so it goes. One would think, reading the article in LIFE its tone one part scornful, three parts amused that the editors of the famous weekly had never been teens themselves. Then again, as the modern notion of the teen years as a quantifiable life stage didn’t exist in full until the early 1940s, perhaps LIFE’s editors were never teens, after all. What lucky moles, snooks and tubes they were.

Finally: Note that “Popular Guy” Earl Reum, who is featured in many of the pictures in this gallery, evidently went on to become what a tribute website calls “the ‘Master Wizard’ of student leadership training.” Dr. Reum died in 2010. Read tributes written by many people whose lives he touched.

Two Cleveland high schoolers at a record-playing meeting of a Frankie Laine fan club, 1948.

1948 Teenagers

Lisa Larsen The LIFE Images Collection/Shutterstock

1948 Teenagers

1948 Teenagers

Lisa Larsen The LIFE Images Collection/Shutterstock

Boy greets girl in the Detroit version of the beer drinker's handshake.

1948 Teenagers

Lisa Larsen The LIFE Images Collection/Shutterstock

Irresistible look he will try out in "Temptation Game" is demonstrated by Bud Brown of Atlanta.

1948 Teenagers

Ed Clark The LIFE Picture Collection/Shutterstock

Object of game is to see how long he and Joan Hale can look into each other's eyes and resist the urge to kiss.

1948 Teenagers

Ed Clark The LIFE Picture Collection/Shutterstock

Soulful look that pretty Joan Hale had on her face is what Bud Brown found himself unable to resist.

1948 Teenagers

Ed Clark The LIFE Picture Collection/Shutterstock

Teenage couple listening to records and having a snack of milk and cookies.

1948 Teenagers

Ed Clark The LIFE Picture Collection/Shutterstock

Boy meets boy with the wild "politician's handshake" peculiar to Des Moines.

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

Around the windows are six boys who, following current practice, show up outside to talk and eat food passed out to them. Girls pretend parties are secret but make sure word gets around.

1948 Teenagers

Ed Clark The LIFE Picture Collection/Shutterstock

Looking out the windows are four Atlanta girls, interrupted in the midst of a spend-the-night party. These parties are usually held after a dance or a hay ride and girls eat and talk most of the night.

1948 Teenagers

Ed Clark The LIFE Picture Collection/Shutterstock

Sniff Game, where Kleenex is passed by sniffing from nose to nose, is now popular in Oklahoma City.

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

"Trick talk" is thought hilarious in Des Moines, where girls like to chat without looking at each other.

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

Tuesday's shoes are current phenomenon in Des Moines. Every Tuesday high-school boys wear GI shoes, bought at surplus store or inherited from an older brother and called "my old lady's" Army shoes."

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

Boogie haircut is the fashion in Detroit. The hair is clipped short on top, worn very long on sides.

1948 Teenagers

Lisa Larsen The LIFE Images Collection/Shutterstock

Beards are hopefully started by a few Oklahoma City boys. Parents hate them, but the girls like them.

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

Sock hops are current craze in Oklahoma City. Boys and girls at school gym dances check shoes outside to avoid marking gym floor. Dancing is fun, but someone always goes home wearing the wrong shoes.

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

Popular Guy, Earl Reum, a high-school student, is idol of Denver boys and girls.

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

Charming the girls in drugstore after school, Earl makes trick necktie stick out. On his left wrist is a tape measure with which he pretends to tell time.

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

Amusing the class when teacher is out of room, Earl stops up ears with two of his hands as he mixes a fake chemical formulae with his two other hands.

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

Writing poetry, Earl jots down inspiration in bus. His poems in the school paper are signed "Elbow Reum." After graduation he plans to study for priesthood.

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

At student forum conducted by school speaking society, Earl (third from left) serves on panel which is discussing qualifications of "The Perfect Date."

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

The Reum greeting is flashed to a pair of girls on the sidewalk outside of school. All of school's teenagers and even some of the teachers imitate his gesture.

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

At faculty meeting Earl meets with his principal (left) and teachers and, as student representative, discusses school's plan to care for three French orphans.

1948 Teenagers

Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock

"Teenager Dos and Don'ts," 1948.

1948 Teenagers

Herbert Gehr The LIFE Picture Collection/Shutterstock

December 20, 1948 cover of LIFE magazine.

December 20, 1948 cover of LIFE magazine.

How to Take a Group Portrait of 14 NFL Quarterbacks on Their Day Off

In 1961, LIFE magazine managed to get every starting NFL quarterback, including six future Hall of Famers, in a studio for a group portrait. The photographer, Ralph Morse one of the most versatile photojournalists of the 20th century was never one to have his subjects just stand there and smile, so he asked Johnny Unitas, Bart Starr, Fran Tarkenton and the rest to, in effect, act like quarterbacks. The result is somehow ridiculous, charming and kind of cool, all at the same time.

The group portrait came about because Morse knew there was no way that he could follow 14 professional quarterbacks around the country individually the way LIFE’s sports editors wanted him to.

“Those editors were crazy,” Morse (now 96 years old) recently told LIFE.com. “One week I might fly to Dallas or St. Louis or Detroit to photograph one of the players, and maybe he’d be great. Or maybe he’d be awful. Either way, the assignment would take weeks months! and there was no guarantee we’d end up with what we wanted. The only way I could make a decent picture is if I made it in one place, at one time, with all of the players. I called the NFL commissioner, Pete Rozelle, and told him what I wanted to do. He said I was crazy. He told me they’d have to do it on their day off, and they’d never agree.

“So I said, ‘Look. You’re the commissioner, aren’t you? They’ll do what you tell them, won’t they?’ I suggested we do it in Chicago, somewhere in the center of the country. All they had to do was bring clean uniforms, and show up. We set a date, and I flew out to Chicago a week early to rent a studio. I had a local high school football team come to the studio every day for that week, and we practiced all sorts of scenarios until we had one that worked the guys in front tossing the ball underhand, the guys in back throwing overhand. We also set up a sheet of plexiglass with a hole cut in it for the camera lens to poke through, so I wouldn’t get creamed by 14 footballs coming at me.

“All the quarterbacks arrived on the scheduled day, and we had the whole thing figured out ahead of time. These guys were famous. They were busy. They didn’t want to mess around. They wanted to get into their uniforms, take the picture, get out of their uniforms and go. And that’s what happened.”

One thing worth noting here is that the great Y.A. Tittle (front row, far right), who was playing for the New York Giants at that point in his career, was 35 years old when the photo was made. Old for an NFL quarterback, sure but he looks like he’s 65.

One hell of a player, though; he’s one of just 11 Giants to have his number retired. He’s also one of six future Hall of Famers in Morse’s photo; the others are Layne, Starr, Unitas, Tarkenton and Jurgenson.


Ben Cosgrove is the Editor of LIFE.com


 

Quarterbacks of the NFL in 1961: (back, L-R) Milt Plum, Bobby Layne, Sam Etcheverry, Bill Wade, Bart Starr, Johnny Unitas, Norm Snead, Zeke Bratkowski; (front, L-R) Jim Ninowski, Fran Tarkenton, Don Meredith, John Brodie, Sonny Jurgensen, Y.A. Tittle.

Quarterbacks of the NFL in 1961: (back, L-R) Milt Plum, Bobby Layne, Sam Etcheverry, Bill Wade, Bart Starr, Johnny Unitas, Norm Snead, Zeke Bratkowski; (front, L-R) Jim Ninowski, Fran Tarkenton, Don Meredith, John Brodie, Sonny Jurgensen, Y.A. Tittle.

Ralph Morse/Life Pictures/Shutterstock

Marilyn Monroe: The LIFE Cover Stories, 1952-1962

While the legend of Marilyn Monroe will always be closely associated with LIFE—her first cover shoot for the magazine, in April 1952, made by the great Philippe Halsman, remains one of the most famous and collectible covers in the history of the magazine—it might surprise some people to learn how seldom she actually appeared in the magazine itself.

There’s little question that LIFE recognized Marilyn’s singular, profound appeal from early on in her career, but she only graced LIFE’s cover six times while she was alive. (She appeared on several more covers after her death in August 1962, including later editions after the magazine ceased publishing as a weekly.) Six times is fewer than Dwight Eisenhower, for example, while Liz Taylor holds the record with fourteen appearances on the cover of the premier photographic magazine of the age.

[Buy the LIFE book, Remembering Marilyn]

And yet . . . when one considers that Marilyn’s run of six covers occurred during a span of a mere 10 years, and that had she lived she might well have challenged Taylor’s supremacy, her close connection to the magazine and, by extension, her centrality to the American conversation around fame, celebrity, sex and media in the 20th century is cast in a much clearer, brighter light.

On top of all that, when one recalls that several of her covers are regarded as classics—her debut and a later Halsman, from 1959, of her jumping, glancing back over shoulder; the Ed Clark shot from 1953 featuring Marilyn and Jane Russell in form-fitting red sequined dresses; a Lawrence Schiller shot of a smiling Marilyn by a pool in June 1962, just two months before her death—the notion that Marilyn helped define what LIFE looked and felt like in the 1950s takes on far greater force.

(Speaking of the 1950s, please note what might be the most incongruous clash of word-and-image ever to appear on the cover of LIFE or on the cover of any magazine, for that matter. In the very first image in the gallery, and quite easily overlooked by anyone whose eyes are, understandably, drawn solely to the gorgeous woman gazing out from the April 17, 1952, issue of LIFE, one can read these rather dramatic, if head-scratching, words: THERE IS A CASE FOR INTERPLANETARY SAUCERS.)

In the end, the LIFE covers on which Marilyn appeared—we’re featuring seven here in this gallery, as well as spreads from the articles that accompanied them—are really just reminders of what a true movie star looked like six long decades ago.

LIFE Magazine, April 7, 1952. Marilyn Monroe's debut on the magazine's cover, photographed by Philippe Halsman.

LIFE Magazine, April 7, 1952. Marilyn Monroe’s debut on the magazine’s cover, photographed by Philippe Halsman.

Page spreads from the April 7, 1952, issue of LIFE Magazine.

Page spreads from the April 7, 1952, issue of LIFE Magazine.

Page spreads from the April 7, 1952, issue of LIFE Magazine.

Page spreads from the April 7, 1952, issue of LIFE Magazine.

Page spreads from the April 7, 1952, issue of LIFE Magazine.

Page spreads from the April 7, 1952, issue of LIFE Magazine.

LIFE Magazine, May 25, 1953. Marilyn Monroe and Jane Russell, photographed by Ed Clark.

LIFE Magazine, May 25, 1953. Marilyn Monroe and Jane Russell, photographed by Ed Clark.

Page spreads from the May 25, 1953, issue of LIFE Magazine.

Page spreads from the May 25, 1953, issue of LIFE Magazine.

Page spreads from the May 25, 1953, issue of LIFE Magazine.

Page spreads from the May 25, 1953, issue of LIFE Magazine.

LIFE Magazine, April 20, 1959. Marilyn Monroe photographed by Richard Avedon.

LIFE Magazine, April 20, 1959. Marilyn Monroe photographed by Richard Avedon.

Page spreads from the April 20, 1959, issue of LIFE Magazine.

Page spreads from the April 20, 1959, issue of LIFE Magazine.

Page spreads from the April 20, 1959, issue of LIFE Magazine.

Page spreads from the April 20, 1959, issue of LIFE Magazine.

Page spreads from the April 20, 1959, issue of LIFE Magazine.

Page spreads from the April 20, 1959, issue of LIFE Magazine.

LIFE Magazine, November 9, 1959. Marilyn Monroe, photographed by Philippe Halsman.

LIFE Magazine, November 9, 1959. Marilyn Monroe, photographed by Philippe Halsman.

Page spreads from the November 9, 1959, issue of LIFE Magazine.

Page spreads from the November 9, 1959, issue of LIFE Magazine.

Life Magazine

LIFE Magazine, August 15, 1960. Marilyn Monroe, photographed by John Bryson.

LIFE Magazine, August 15, 1960. Marilyn Monroe, photographed by John Bryson.

Page spreads from the August 15, 1960, issue of LIFE Magazine.

Page spreads from the August 15, 1960, issue of LIFE Magazine.

Page spreads from the August 15, 1960, issue of LIFE Magazine.

Page spreads from the August 15, 1960, issue of LIFE Magazine.

Page spreads from the August 15, 1960, issue of LIFE Magazine.

Page spreads from the August 15, 1960, issue of LIFE Magazine.

Page spreads from the August 15, 1960, issue of LIFE Magazine.

Page spreads from the August 15, 1960, issue of LIFE Magazine.

LIFE Magazine, August 15, 1960. Marilyn Monroe, photographed by Lawrence Schiller.

LIFE Magazine, August 15, 1960. Marilyn Monroe, photographed by Lawrence Schiller.

Page spreads from the June 22, 1962, issue of LIFE Magazine.

Page spreads from the June 22, 1962, issue of LIFE Magazine.

Page spreads from the June 22, 1962, issue of LIFE Magazine.

Page spreads from the June 22, 1962, issue of LIFE Magazine.

Page spreads from the June 22, 1962, issue of LIFE Magazine.

Page spreads from the June 22, 1962, issue of LIFE Magazine.

Page spreads from the June 22, 1962, issue of LIFE Magazine.

Page spreads from the June 22, 1962, issue of LIFE Magazine.

LIFE Magazine, August 17, 1962. Marilyn Monroe, photographed by Lawrence Schiller.

LIFE Magazine, August 17, 1962. Marilyn Monroe, photographed by Lawrence Schiller.

Page spreads from the August 17, 1962, issue of LIFE Magazine.

Page spreads from the August 17, 1962, issue of LIFE Magazine.

Page spreads from the August 17, 1962, issue of LIFE Magazine.

Page spreads from the August 17, 1962, issue of LIFE Magazine.

Page spreads from the August 17, 1962, issue of LIFE Magazine.

Page spreads from the August 17, 1962, issue of LIFE Magazine.

Page spreads from the August 17, 1962, issue of LIFE Magazine.

Page spreads from the August 17, 1962, issue of LIFE Magazine.

Ray Charles: Photos of a Musical Genius On Stage and Off

In July 1966, LIFE magazine published a story in which Frank Sinatra called Ray Charles “the only genius in our business.” Whether or not he was the only genius in show business is debatable; but there’s no getting around the fact that the genius Ray Charles was one of the most influential American musicians in history. A prodigious pianist, soulful songwriter and vocalist of astonishing range and power, Charles transformed the pop-culture landscape with his melding of gospel, blues and R&B music during the 1950s.

In 1966, Charles’s career was on the rebound after a forced hiatus in rehab the previous year for his longtime heroin addiction. (He’d been arrested for possession for the third time in 1965, and agreed to rehab in order to avoid jail time.) After getting clean he reemerged with hits like “I Don’t Need No Doctor,” “Crying Time” and other songs in various genres, including blues-inflected country, that revealed his powers as an entertainer to be not merely undiminished, but perhaps stronger than ever.

LIFE photographer Bill Ray spent a solid month with Charles during this pivotal time in the singer’s career, chronicling performances at celebrated venues like Carnegie Hall as well as hanging out with the legend in the studio, backstage at concerts and on the road and in the air between shows. Here, LIFE.com presents a selection of Ray’s photos many of which never ran in LIFE magazine that reveal a Ray Charles most of us have never seen.

“I was amazed at how he was able to exercise so much control over so many aspects of his life,” Bill Ray said. “The music, the travel, his love life which was definitely complicated. He could sometimes seem cool, calculating, even ruthless in his dealings with people, but part of that was a way to make sure he wasn’t being cheated, or taken advantage of. To me, at least, he was always very warm, very welcoming. And when he got behind that piano and began to sing wow! It was just impossible not to be moved by music that powerful.”

Ray Charles in the driveway of his rambling Los Angeles home with his wife Della and sons Robert, 5, David, 7, and Ray Jr. 11. ‘I don’t need to see them to know what they look like,’ he says. ‘I know my wife is pretty, and I think my sons are pretty good boys.'” Ray and Della divorced in 1977.

Bill Ray; Life Pictures/Shutterstock

Ray Charles with his son, David, 1966.

Ray Charles with his son, David, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles at home in Los Angeles, 1966.

Ray Charles at home in Los Angeles, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles at home in Los Angeles, 1966.

Ray Charles at home in Los Angeles, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles at home in Los Angeles, 1966.

Ray Charles at home in Los Angeles, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles at home in Los Angeles, 1966.

Ray Charles at home in Los Angeles, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles at home in Los Angeles, 1966.

Ray Charles at home in Los Angeles, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles at home in Los Angeles, 1966.

Ray Charles at home in Los Angeles, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles and his sons goof around on his tour bus, 1966.

Ray Charles and his sons on his tour bus, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles and his sons goof around on his tour bus, 1966.

Ray Charles and his sons goof around on his tour bus, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles 1966

Ray Charles 1966

Bill Ray; Life Pictures/Shutterstock

In the early morning at Los Angeles airport, [Ray Charles] waits with his manager, Joe Adams, to board his plane for a flight to New York. His arm is linked to Adams', but Ray still stands very much alone.

In the early morning at Los Angeles airport, Charles waits and his manager, Joe Adams, prepared to board his plane for a flight to New York.

Bill Ray; Life Pictures/Shutterstock

In his 50-seat private plane, Ray talks to a control tower. He likes to sit up in the co-pilot's seat and knows so much about the operation of the plane that, in an emergency, he could take over. 'That would really be flying blind, baby.'

From his 50-seat private plane, Ray talked to someone at the control tower. He liked to sit up in the co-pilot’s seat and knew so much about the operation of the plane that, in an emergency, he could have taken over. As Charles said: ‘That would really be flying blind, baby.'”

Bill Ray; Life Pictures/Shutterstock

Ray Charles 1966

To light his cigarette, Charles feels the flame to guide it.”

Bill Ray; Life Pictures/Shutterstock

Ray Charles, 1966.

Ray Charles 1966

Bill Ray; Life Pictures/Shutterstock

Ray Charles's tour bus, 1966.

Ray Charles’s tour bus, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles's tour bus, 1966.

Charles played chess on a board with special niches. The white pieces were smaller than the black.

Bill Ray; Life Pictures/Shutterstock

Ray Charles's tour bus, 1966.

Ray Charles’s tour bus, 1966.

Bill Ray; Life Pictures/Shutterstock

His chauffeur, Vernon Troupe, leads Ray Charles to the piano in Los Angeles studio where Charles records for his own company, named Tangerine after his favorite fruit.

Charles’s chauffeur, Vernon Troupe, led him to the piano in the Los Angeles studio where Charles recorded for his own company, named Tangerine after his favorite fruit.

Bill Ray; Life Pictures/Shutterstock

Ray Charles and the Raelettes, 1966.

Ray Charles and the Raelettes, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles and orchestra, 1966.

Ray Charles and orchestra, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles in the studio, 1966.

Ray Charles in the studio, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles rests before a show, 1966.

Ray Charles resting before a show, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles -- without his trademark sunglasses -- rests before a show, 1966.

Ray Charles 1966

Bill Ray; Life Pictures/Shutterstock

Ray Charles before a show, 1966.

Ray Charles before a show, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles before a show, 1966

Ray Charles before a show, 1966

Bill Ray; Life Pictures/Shutterstock

Ray Charles backstage talking with Eric Burdon and the Animals, 1966.

Ray Charles backstage talking with Eric Burdon and the Animals, 1966.

Bill Ray/Life Pictures/Shutterstock

Ray Charles at Carnegie Hall, New York City, 1966.

Ray Charles at Carnegie Hall, New York City, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles at Carnegie Hall, New York City, 1966.

Ray Charles at Carnegie Hall, New York City, 1966.

Bill Ray; Life Pictures/Shutterstock

Ray Charles, with arms outstretched, during performance at Carnegie Hall, 1966.

Ray Charles at Carnegie Hall, 1966.

Bill Ray; Life Pictures/Shutterstock

Keedoozle, We Hardly Knew Ye: Remembering America’s First Automated Grocery

In 1937, a Memphis, Tenn., grocer and innovator named Clarence Saunders introduced a bold new concept in shopping for food: History’s first fully automated grocery store. It was called Keedoozle. (See the explanation of the unusual moniker below.) In 1948, photographer Francis Miller traveled to Memphis in order to document the third incarnation of Saunders’s technological phenomenon.

TIME magazine, meanwhile, reported on the groundbreaking operation thusly:

Memphis had waited a long time for the Keedoozle, Clarence Saunders’ electrically operated grocery. He first announced it twelve years ago. Twice he had opened up, only to close when wires got crossed and customers got the wrong goods.

Last week, confident that he had ironed out his Keedoozle’s kinks, Saunders staged another grand opening. Customers thought it was worth waiting for. They liked the pinball-type lights that danced when they inserted the keys in the merchandise slots. Better still, they liked Saunders’ prices, 10% to 15% cheaper than competitors’.

Shopping at the Keedoozle is not as complicated as it sounds. Customers inspect the wares, each item in a separate glass-enclosed case, then insert a key in a slot under the items they wish to buy. Electric impulses cause perforations to be cut in ticker tape attached to the face of the keys. The customers take the tape to the cashier, who inserts it in a translator machine. That sets off more electric impulses which not only start the goods sliding down a conveyor belt, but at the same time add up the bill.

Keedoozle means “key does all.” It was coined by Saunders’ fertile brain the same brain that thought up Piggly Wiggly. . . . Now a white-haired 67, Clarence Saunders is sure that he has hit the jackpot again. Keedoozle‘s lavor-saving, he says, will enable him to make [more than 7 percent] on his turnover without adding more than a 3¢ markup to the cost of any goods. Says Saunders, who will sell Keedoozle franchises in other cities: “It can’t miss. It’s the biggest thing I’ve ever had.”

At least, that’s how it was all supposed to go down, in theory. Saunders tried the Keedoozle concept three times, but failed each time because the circuits couldn’t handle the traffic during peak hours. Customers regularly got mixed-up orders. In addition, the conveyer-belt system wasn’t fast enough or efficient enough when there was high demand. Keedoozle closed its doors for good in 1949.

Keedoozle, a fully automated grocery store, Memphis, Tenn., 1948.

LIFE Looks Back: Keedoozle, the Automatic Grocery Store

Francis Miller The LIFE Picture Collection/Shutterstock

Clarence Saunders stands with the ticker-tape technology at the heart of Keedoozle, his fully automated grocery store, Memphis, Tenn., 1948.

Clarence Saunders

Francis Miller The LIFE Picture Collection/Shutterstock

Keedoozle, a fully automated grocery store, Memphis, Tenn., 1948.

Keedoozle, Automatic Grocery Store, 1948

Francis Miller The LIFE Picture Collection/Shutterstock

Keedoozle, Automatic Grocery Store, 1948

Keedoozle, Automatic Grocery Store, 1948

Francis Miller The LIFE Picture Collection/Shutterstock

Keedoozle, Automatic Grocery Store, 1948

Keedoozle, Automatic Grocery Store, 1948

Francis Miller The LIFE Picture Collection/Shutterstock

Keedoozle, Automatic Grocery Store, 1948

Keedoozle, Automatic Grocery Store, 1948

Francis Miller The LIFE Picture Collection/Shutterstock

Keedoozle, Automatic Grocery Store, 1948

Keedoozle, Automatic Grocery Store, 1948

Francis Miller The LIFE Picture Collection/Shutterstock

Keedoozle, Automatic Grocery Store, 1948

Keedoozle, Automatic Grocery Store, 1948

Francis Miller The LIFE Picture Collection/Shutterstock

Keedoozle, Automatic Grocery Store, 1948

Keedoozle, Automatic Grocery Store, 1948

Francis Miller The LIFE Picture Collection/Shutterstock

Keedoozle, Automatic Grocery Store, 1948

Keedoozle, Automatic Grocery Store, 1948

Francis Miller The LIFE Picture Collection/Shutterstock

Customers await delivery of their groceries at Keedoozle, Memphis, Tenn., 1948.

Keedoozle, Automatic Grocery Store, 1948

Francis Miller The LIFE Picture Collection/Shutterstock

Keedoozle, Automatic Grocery Store, 1948

Keedoozle, Automatic Grocery Store, 1948

Francis Miller The LIFE Picture Collection/Shutterstock

Stonehenge: Mystery and Majesty in an Old Color Photo

Calling Stonehenge a “monument,” as most books and tourist guides do, is a bit like calling the Grand Canyon a hole in the ground. Both descriptions are, from a literal standpoint, accurate, but neither manages to encompass the fascination they instill. 

Was Stonehenge a place of worship? Probably. A kind of massive, three-dimensional calendar? Maybe. A pilgrimage site for the sick? Perhaps. A beacon for extraterrestrials?

A beacon for extraterrestrials? Anyone?

What one can say with certainty about Stonehenge, the Grand Canyon, Egypt’s pyramids, Machu Picchu, the Brooklyn Bridge and other natural and human-made wonders is that, in their presence, the imagination is likely to stir. We’re in awe before them, even when we know—as with Stonehenge, Machu Picchu, Chichen Itza—that we’re gazing on a mere shadow of what was once a far more extensive, elaborate and vibrant complex.

But that, too, is part of the profound allure of these places: having fallen into ruin, they still possess a genuine grandeur.

[Buy the LIFE book, Wonders of the World]

Here, thousands of years after its first stones were erected on England’s Salisbury Plain, LIFE pays tribute with a single photograph to the structure itself, and to the long-vanished people who envisioned and built Stonehenge. One of many pictures LIFE’s Dmitri Kessel made on assignment in England in 1955, this photo manages to capture what feels like an utterly contemporary scene the picture might have been made moments ago while also somehow evincing the mystery and majesty of a departed world.


Stonehenge, photographed in 1955

Stonehenge, photographed in 1955.

Dmitri Kessel/Life Pictures/Shutterstock

More Like This

destinations

Seeking Warmth During an Iceland Deployment

destinations

Diving For Abalone: A Vanishing Tradition

destinations

Catalina Island: A California Classic

destinations

Majesty in Tokyo: The 1964 Olympics

destinations

When It Was “Swimsuit or Jail” at Myrtle Beach

destinations

Eisenstaedt in Postwar Italy (and Yes, That’s Pasta)