What the Future of Shopping Looked Like In 1949

Clarence Saunders had already revolutionized grocery shopping once, in a way that defines the modern shopping experience. Back in the way-old days, it used to be that shoppers handed their lists of items to clerks, who then went and fetched the items. Saunders, the founder of the Piggly Wiggly chain in 1916, was the first to let shoppers walk the aisles and fill their carts themselves.

Decades later, Saunders had another idea—one that actually took shoppers back out of the aisle but retained the browsing element. The change here was that the clerks were replaced by technology. He called his system the Keedoozle. It’s a name which, if pronounced with the proper lilt, explains the idea: “Key does all.”

Spoiler alert: it didn’t work. But Saunders was onto something. Anyone who shops from home, selecting items from a computer screen that magically appear on their doorstep, will understand the impulses that Saunders was trying to address with his Keedoozle.

He tried a couple iterations of it, the most sophisticated coming in Memphis, in 1948. Here’s what it looked like and how it worked:

The Keedoozle store in Memphis.

Photo by Francis Miller/The LIFE Picture Collection © Meredith Corporation

Future Shopping

The process began when shoppers punched the “key” for each item into their card.

Photo by Francis Miller/The LIFE Picture Collection © Meredith Corporation

Future Shopping

A shopper, key card in hand, searches for her items.

Photo by Francis Miller/The LIFE Picture Collection © Meredith Corporation

The shopper gives a punched-out card to the cashier, who totals the prices and triggers machinery behind the scenes.

Photo by Francis Miller/The LIFE Picture Collection © Meredith Corporation

The groceries would then drop onto a conveyor belt, to be bagged and taken up front.

Photo by Francis Miller/The LIFE Picture Collection © Meredith Corporation

The problem with the Keedoozle was that its simplifications were too much for the technology. It could handle one or two shoppers at a time without a problem. But when rush hour hit, Keedoozle became overwhelmed. Too many orders led to mistakes or, worse, the gears grinding to a halt. The Keedoozle repairman was all too busy. The premise had merit, but the technology wasn’t there yet, by a long shot. This store, which opened in 1948, closed in ’49. Saunders died in 1953.

George Saunders, the man behind the Piggly Wiggly, believed this key card could revolutionize shopping again.

Photo by Francis Miller/The LIFE Picture Collection © Meredith Corporation

Uncovering Ancient Christian Mosaics

For an issue that fell on Christmas Day, 1950, LIFE reported from Turkey, and with good reason. There, in a Muslim country, a team of westerners were bringing historic and long-covered Christian mosaics back into view in the architectural marvel known as the Hagia Sophia. The restoration was a big job. The team had already been at it for 15 years when LIFE showed up, and the work continues today, even as the Hagia Sophia is visited by more than three million people every year.

The walls of the Haglia Sophia tell a story that goes beyond the compelling Christian iconography. It’s also the story of the history of a country where the cultural currents of West and East have long bumped up against each other.

Constantine, the first Roman Emperor to also call himself a Christian, established the city of Constantinople in 324 A.D., and rulers of what was known as the Byzantine Empire erected great churches decorated with elaborately constructed mosaics. No church was more impressive than the Hagia Sophia, which was built in 537 A.D. for centuries reigned as the largest house of worship on Earth.

When Turks took over Constantinople in 1453, they remade the church into a mosque, and in the process plastered over many of the mosaics with Christian themes. The building and its artworks sustained further damage over the centuries because of earthquakes, vandalism and simple neglect. Look closely at the image at the top of the story, and you’ll see how many tiles are missing from the original. Others in the story below are in worse shape.

In 1931 the Turkish government decided to turn the Hagia Sophia into a museum, and in ’35 they enlisted a team of westerners, led by the archaeologist Thomas Whittemore, born in Cambridge, Ma., to uncover and restore the original artwork.

Hagia Sophia

Photo by Dmitri Kessel/The LIFE Picture Collection © Meredith Corporation

Hagia Sophia

Photo by Dmitri Kessel/The LIFE Picture Collection © Meredith Corporation

Whittemore, above, was the founder the Byzantine Institute of America. The aim of the group, which first formed in 1930, was to study and preserve the great works of art from that era. In the photo on the left, he sits in front of mosaics depicting the journey to Egypt and the taking of the census. Wittemore died of a heart attack in 1950, in between the time that he was photographed and the LIFE story ran, but members of his team carried on the restoration work that you can see them engaged in below.

Hagia Sophia

Photo by Dmitri Kessel/The LIFE Picture Collection © Meredith Corporation

Hagia Sophia

Photo by Dmitri Kessel/The LIFE Picture Collection © Meredith Corporation

Haglia Sophia

Photo by Dmitri Kessel/The LIFE Picture Collection © Meredith Corporation

Haglia Sophia

Photo by Dmitri Kessel/The LIFE Picture Collection © Meredith Corporation

The mosaics were composed of tiny tessellae, with 52,000 pieces in a square yard, placed in slow-setting plaster. The tessellae could be marble, colored stone, or glass fused with silver or gold leaf. The bottom two images show just how much of the original tile was washed away. While clearly much has been lost from the original, what remains has its own eerie power, standing as a testament to endurance.

Today the Hagia Sophia is a UNESCO World Heritage Site and a major tourist destination. While some of the original mosaics remain damaged, the interior gleams magnificently, and dazzles with its architecture as well as its history.

Hagia Sophia in Istanbul

Photo by Frederic Soltan/Corbis via Shutterstock

Classic Images of College Football

The Ohio State football stadium in 1948, shown above, had a capacity of 66,210 people. Today the stadium holds 102,780 fans, due to an expansion that closed up the open end and cut off the magnificent vista captured by LIFE photographer Bernard Hoffman. This procession of fans from more than 70 years ago looks mystic and otherworldy, with the original architecture exposed and the fans walking across a field toward the open end in their formal attire. The expansion is an example of the nature of change. Something was gained—the chance for more fans to cheer on the Buckeyes in person. Something else is lost—the stadium being seen the way it was designed to be. This collection of images, both from on the field and from the world around it, captures a time when the game lived on a different scale than it does today.

College football

Jim Brown and his Syracuse teammates hit the ropes to train for the 1956 season.

Photo by Peter Stackpole]/The LIFE Picture Collection © Meredith Corporation

It wasn’t just the fans who dressed more formally. Notre Dame coach Frank Leahy (left) congratulated Michigan State coach Biggie Munn after the Spartans’ 21-3 win in 1952.

Photo by Mark Kauffman/The LIFE Picture Collection © Meredith Corporation

College football

Speaking of Michigan State, Spartans star running back Billy Wells from that undefeated ’52 team showing off his agility while doing the Charleston at a sorority house. Wells would star in the 1954 Rose Bowl, play in the NFL for five seasons.

Photo by Joe Scherschel/The LIFE Picture Collection © Meredith Corporation

College football

Look ma, no facemasks. The Georgia football uniform looked very different between the hedges in 1948.

Photo by Ed Clark/The LIFE Picture Collection © Meredith Corporation

College Football

West Virginia coach Art Lewis recruited Jim Hillen (standing in doorway) with a visit to the family home in 1955. Hillen, from Smock, Pa., played offensive tackle for the Mountaineers.

Photo by Ed Clark]/The LIFE Picture Collection © Meredith Corporation .

College football

West Virginia football practice, 1955.

Photo by Ed Clark]/The LIFE Picture Collection © Meredith Corporation.

College Football

Fans enjoyed a picnic at the University of Arkansas before the Razorbacks hosted Texas A&M in 1955.

Photo by Joseph Scherschel]/The LIFE Picture Collection © Meredith Corporation.

College football

Cheerleaders at Wisconsin’s Camp Randall Stadium for a game against Marquette.

Photo by Alfred Eisenstaedt]/The LIFE Picture Collection © Meredith Corporation.

College Football

A precursor of Camp Randall’s “Jump Around” tradition?

Photo by Alfred Eisenstaedt/]/The LIFE Picture Collection © Meredith Corporation

College football

Not a still from a horror movie. After a 1937 win against Iowa, Nebraska right end Elmer Dohrmann attempted to steam away the pain.

Photo by Alfred Eisenstaedt/]/The LIFE Picture Collection © Meredith Corporation

College football

The rain drew out the umbrellas at the Purdue homecoming game in 1961.

Photo by Francis Miller/The LIFE Picture Collection © Meredith Corporation .

The Most Civilized Fraternity Initiation Ever

Fraternity initiations call to mind many images, some unpleasant, and likely none involving historical re-enactments that are elaborate, well-costumed, family friendly and even a tad educational. But in 1947 the pledges of Phi Signa Mu at Rider College in Trenton, N.J., re-enacted a defining piece of local history, George Washington crossing the Delaware River. The role of George Washington was played by George Chafey, a U.S. Army veteran. Chafey didn’t like horses, so that is why he leads his troops on a bicycle in the photo above.

The stunt did have its Animal House touches—the reenactment included drunken Hessians, and the showdown culminated in a massive pillow fight.  But while Washington’s original crossing helped change the course of world history, the efforts of these Rider students didn’t rewrite fraternity culture. If modern-day pledges traverse a river, it sometimes seems to be a metaphorical river of liquor. But the re-enactment, documented by LIFE photographer Bernard Hoffman, did have one lasting echo: Five years later locals began staging their own re-enactments of Washington’s Crossing, in what has become an annual event.

Fraternity Initiation

The day began, as it did in 1776, with a boat ride across the Delaware River. Photo by Bernard Hoffman.

The re-enactment did have some conventional fraternity trappings, and Washington’s soldiers were able to stop off for a beer after reaching the Trenton side. Photo by Bernard Hoffman.

As happened back in 1776, the Hessians fighting in the service of King George were once again caught inebriated and napping. Photo by Bernard Hoffman.

Fraternity Initiation

The frat version of the battle was fought with fruits and vegetable, and it concluded with a massive pillow fight. Photo by Bernard Hoffman.

Fraternity Initiations

When the feathers from the pillowfight stopped flying, surrender was gracefully accepted. Photo by Bernard Hoffman.

Notes from Underground: Subways of New York

In America’s most populous city, life teems not only on the streets, but below them as well. The New York City subway opened for business on October 27, 1904 and since then it has become more than a way to get around, but a place in which the city lives, standing clear of the closing doors, in chunks of a half-hour at a time (or longer, depending on delays).

It’s also a place where you can run into just about anyone—and not just the famous musicians who’ve been busking incognito with Jimmy Fallon. While the photos in this collection are heavy on famous faces and famous jewels, when pass through the turnstiles you are admittedly more likely to see commuters on the way to work, or school kids on the way to school, or a man with a parrot, or tourists on the way to one of the city’s unending list of attractions. A subway ride can contain its hardships (wi-fi is spotty at best, so bring a book), especially so if the machinery breaks down. But it’s also a way to beat the traffic, and as the photos show, noted New Yorkers such as John F. Kennedy Jr., Meryl Streep and Bernard F. Gimbel were not above going underground. They knew that this enduring monument to mass transit was a smart way to get where they were going.

NYC Subway

Former police officer Paul Haase transporting the Hope Diamond in a wrapped box on the New York City subway, 1958. He is delivering it to the US Post Office to be mailed to the Smithsonian Institution.

Photo by Donald Uhrbrock/The LIFE Images Collection via Shutterstock

Harry Winston Jewelers exhibiting the Hope Diamond before donating to the Smithsonian, 1958.

Photo by Donald Uhrbrock/The LIFE Images Collection via Shutterstock

NYC Subways

Chess champion Bobby Fischer studied up on his game, 1962.

Photo by Carl MydansThe LIFE Picture Collection © Meredith Corporation.

NYC Subway

Department store magnate Bernard F. Gimbel stood among the straphangers in 1950.

Photo by Eliot Elisofon/The LIFE Picture Collection © Meredith Corporation.

NYC Subways

Actress Meryl Streep rode a graffiti-scribbled subway in 1981.

Photo by Ted Thai/The LIFE Picture Collection © Meredith Corporation.

New York City Subway

In 1959 LIFE followed Chicago’s Henry and Ottilie King and their 12 children on a New York vacation and saw them fill up a subway bench.

Photo by Stan Wayman/The LIFE Picture Collection © Meredith Corporation.

NYC Subway

The roll of the rails lulled some members of the King family to sleep.

Photo by Stan Wayman/The LIFE Picture Collection © Meredith Corporation.

NYC Subways

This subway worker’s lantern sent a signal to a train conductor in 1949.

Photo by Jerry Cooke/The LIFE Images Collection via Shutterstock.

New York City Subway

Penny chocolate vending machines offered commuters sweet relief in 1953.

Photo by Nina Leen/The LIFE Picture Collection © Meredith Corporation.

NYC Subways

Commuters read the news of the assassination of President John F. Kennedy in 1963.

Photo by Ralph Morse/The LIFE Picture Collection © Meredith Corporation.

NYC Subways

A 1958 newspaper strike left commuters with no papers to read.

Photo by Walter Sanders/The LIFE Picture Collection © Meredith Corporation.

NYC Subways

Woody Guthrie took his tunes to the tunnels in 1943.

Photo by Eric Schaal/The LIFE Picture Collection © Meredith Corporation.

Princeton’s First Female Students

The first women who came to Princeton—in the autumn of 1969—applied without knowing if they were eligible to be admitted. On January 11, 1969, the trustees had voted 24-8 in favor of co-education, but it wasn’t until April that they decided to begin that same year Princeton had been losing men to co-ed colleges, and Yale had changed its admissions policy that year, so the Tigers were prompted to open their gates, but the change wasn’t welcomed by everyone. An opposition group called Concerned Alumni of Princeton pushed to make sure that adding women didn’t mean fewer slots for men, so that first class included 101 women and 820 men in the freshman class. LIFE covered the arrival of women on campus in 1969, and the magazine story included a waggish question about whether Princeton would now have to change the lyrics of the school song, which began, “In Praise of Old Nassau, my boys.”  (It did, much later, when “my boys” was changed to “we sing” in 1987.) The decision to admit women has certainly added to the glory of Princeton’s history, as some of their most prominent alumni of recent years are female. Their ranks include Supreme Court justices Elena Kagan and Sonia Sotomayor, former first lady Michelle Obama, Queen Noor of Jordan, and many others who, like the members of that first class, made their mark in the world.

Princeton women

Photo by Alfred Eisenstaedt

Princeton women

Photo by Alfred Eisenstaedt

In 1969 freshman June Fletcher wore with irony a protest button that had been distributed by unhappy alumni asking to “Bring Back the Old Princeton.” Fletcher, who had been named “Miss Bikini USA” in high school, went on to become a writer with the Wall Street Journal.

Princeton Women

Photo by Alfred Eisenstaedt

Beth Rom of Long Island, knew on arrival that she wanted to go into psychology. “One of the professors said to me, “You know, you’re going to have to be a lot better than any of the guys if you want to get into a graduate school,’. I just took it as `Okay, I will then.'” Rom (now Rom-Rymer) is currently a clinical and forensic psychologist in Chicago, on the board of directors of the American Psychological Association, and also the co-founder of a shelter that has been helping abused women since 1978. “Most of us felt very good about being pioneers, doing something exciting, opening up the campus to women.” That year, when a woman joined the student paper or joined the tennis team or did pretty much anything, it broke a barrier: “Everything was a first.”

Princeton Women

Photo by Alfred Eisenstaedt

Kathleen Molony, here wheeling her bicycle below one the Princeton campus’ many gothic archways, in 1977 became the first Princeton alumna to teach at the school. She now directs the Fellows program at Harvard University. 

Princeton women

Photo by Alfred Eisenstaedt

The female freshmen were housed together in Pyne Hall, outside of which these students sat. The woman to the left, Marcia Boraas became a surgeon and breast cancer specialist, and Elaine Chan, at right, became an attorney and had a long and impressive career that included stints at the National Oceanic and Atmospheric Administration, the Nuclear Regulatory Commission and FEMA.

Chan says that as a member of Princeton’s first female class, she felt pressure to succeed, and in the process learned to speak up and assert herself. That was important as anything she learned in class, she says. For example when, working for FEMA, she advocated the radical solution of moving an entire town of Valmeyer, Illinois from a flood plain to a bluff after a massive flood in 1993. “Princeton taught me to not be shy about raising your hand and speaking up,” she says.

As a student, Chan worked a variety of jobs at Princeton, from modeling to cleaning out the bio-lab habitats of the Mexican axolotl. As a freshman her hair reached nearly to her knees, but she cut it her sophomore year, after her father passed away. Her father, who sold and repaired televisions in Miami and also ran fishing charters on the weekends, was the primary breadwinner, and while Chan wasn’t thinking it at the time, she now says that she cut her hair because it was time to be a more serious person.

Chan is now retired and living on an island about an hour north of Seattle, Washington, where she teaches marine biology to children as a volunteer. When her mother passed away about four years ago, Chan signed over her inheritance to Princeton, with one caveat. Back in ’69 Chan was one of only three women of Asian heritage in her class, which contributed to a sense of isolation. She asked that her donation be used as the seed money for a program in Asian-American studies, and the Princeton now offers a certificate in that field. Long gone from campus, she is still a pioneering there.

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