The Aug. 22, 1949 issue of LIFE contained one of its more iconic stories, on the vanishing American cowboy. Among the captivated readers of that story was an ad executive who would use it as inspiration for the Marlboro man.
Readers who continued turning the pages of that issue also found LIFE exploring a different kind of archetype: the American expatriate in Paris. That archetype gained currency in the 1920s, and was immortalized by Ernest Hemingway in his memoir A Moveable Feast. But following World War II, the Americans flocking to Paris were of a different breed. Many of “The New Expatriates,” as LIFE called them, were veterans of World War II who were studying abroad under the GI Bill.
LIFE wrote:
The dream remains on the Left Bank of the Seine, where today several thousand Americans, including several hundred students taking advantage of the educational grants provided by the GI Bill of Rights, walk the old streets. The ex-GIs, living on government checks, are a far cry from the expatriate generation of the ’20s, which supported itself chiefly by taking advantage of the favorable exchange between dollars and francs.
According to the LIFE story, which was written by Paris bureau chief John Stanton, many of this new wave of Americans had come there to learn the trades that were the specialty of the French. He described “10 former hulking combat infantry” who were students at Le Cordon Bleu cooking school. Another 60 students were learning clothing design—”and some are even getting jobs at top houses here.” Many others, rather than learning a specific trade, were taking traditional academic courses at the Sorbonne.
And their life in Paris, while romantic and soulful in appearance, also had a hardscrabble element. The GI Bill afforded veterans $75 a month (about $920 in 2023 dollars). So the students lived in walk-up apartments or other modest accommodations and frequented only the most inexpensive cafes and clubs.
But whatever budget these expatriates were living on, they had each other. It is the companionship that shines through in the photos of Dmitri Kessel. These soldiers were recapturing the camaraderie of military life, now finding it in classrooms and cafes. And that is what gives these images of postwar Paris their depth of feeling. It’s not just where these veterans are, but the understanding of where they had been.
Former newspaper cartoonist Robert Bizinsky, who during World War II served in Northern Africa, in 1949 had been living in Paris for two years and working on his painting.
Dmitri Kessel/Life Picture Collection/Shutterstock
Young Americans having a drink on terrace of Cafe de Flore on the Left Bank in Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
In his Paris garret, Howard Simpson (left) painted while Hill Hazelip watched, 1949; the room was a sixth-floor walkup that rented for $10 a month.
Dmitri Kessel/Life Picture Collection/Shutterstock
Young Americans at a Parisian nightclub, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
Former GIs Danford Goldman (left) and Don Bartley studied at the Guerre-Lavigne fashion school in Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
Students William Pilson and Lewis Friedman, with others, draping material and sewing at the Guerre Lavigne’s school of fashion, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
Artist Joseph Eula from New York sketched on a rented houseboat moored in the Seine, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
Jane Lewis, Ethel Staff and Elly McAndrews came from New York to work as models in Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
A cooking school, Paris, 1949, photographed for a LIFE story on American veterans living abroad after World War II.
Dmitri Kessel/Life Picture Collection/Shutterstock
American student Hill Hazelip and others listened to jazz at an inexpensive Paris club, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
Young American models sipped drinks at sidewalk cafe, Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
American Elly McAndrews, Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
Hill Hazelip, 21, Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
Model Jane Lewis, Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
Composer William Gilligan playing piano, Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
Composer William Finnigan and his wife and dog, visiting with a guest at their home, Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
Sculptor Shinkichi Tajiri, Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
American working models taking a stroll in Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
American sculptors George Spanenta and Sydney Geist in Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
Franc De George singing for the crowd in a Paris bar, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
American students drinking, talking, and listening to music, Paris, 1949.
Dmitri Kessel/Life Picture Collection/Shutterstock
He could have been any American college student visiting London in 1968, except that James Taylor wasn’t in college. He did have a guitar and he busked in the street for change, which he used to visit a record-your-own-record booth in Soho. There, he spent £8 for 45 minutes of time to record a demo of a song he had written, the one he considered his best. Taylor was 20 years old. The song was called “Something in the Way She Moves.”
In London, he crashed at the flat of a friend named Albie Scott. Another friend—his sometime bandmate Danny (Kootch) Kortchmar—had given Taylor the phone number for Peter Asher, the head of A&R for the Beatles’ new label, Apple Records. Asher, a former pop star as half of the duo Peter and Gordon, had had a number-one hit, “A World Without Love,” written by Paul McCartney. Now he was charged with finding new talent to ride the magnificent silk coattails of the post–Sgt. Pepper Fab Four. The exec agreed to meet with Taylor and listened to a few of his tunes. Then Asher “suggested I come by the office later in the week and play my songs to whichever Beatle was around that day,” Taylor recalled later in his audio memoir, Break Shot, named for the instant in a game of pool when the racked-and-ordered billiard balls are struck and violently scattered to an unknown fate.
In the five-plus decades since his big break, Taylor has been one of the most successful recording artists in the world, and Asher his sometime producer and manager. Fact has calcified into legend over time, but Asher often has said that he stepped into the Beatles’ offices on Baker Street with Taylor on that incredible day in 1968 and shouted: “Is there a Beatle in the house?” As if from a magic lamp, the genies McCartney and George Harrison materialized from behind closed doors, and Taylor was invited to play live with these gods who had the power to grant wishes. As the world’s most popular entertainers, the Beatles, and Apple, had been inundated with demo tapes, most of them appalling. McCartney and Harrison listened to Taylor’s music anyway. “For once, it was someone really great,” McCartney said years later, while inducting Taylor into the Rock & Roll Hall of Fame. “It was this kind of haunting guy who could really play the guitar and really sing beautifully.”
So beautifully, in fact, that Harrison would use the first line of Taylor’s demo for a song of his own: “Something in the way she moves,” Taylor sang to the Beatle that day, to which Harrison would later add “attracts me like no other lover . . .” “Something in the Way She Moves” would become a slow-burning time-release hit for Taylor, and “Something” an instant classic for the Beatles, covered by everyone from Elvis Presley to Frank Sinatra. But it started with Taylor in that record-your-own-record booth in Soho. As he sat in the Apple offices with two of the Beatles, he contemplated his change in circumstances and realized, as he would say many years later, “This is when my life passed through the looking glass.”
That was young James Taylor—long and thin as a switchblade, with a curtain of black hair drawn open on a face that launched a million album covers: blue eyes, blue denim shirt, the brooding gaze of the earnest singer-songwriter familiar from his breakthrough sophomore album, Sweet Baby James. Today, the six-foot-three Taylor remains as tall and lean as he was in his Mud Slide Slim persona of the early ’70s. He’s bald, the legacy of his father, who was shaving his head in the 1950s when only the actor Yul Brynner did so. Taylor smiles often now, a grandfatherly figure in his flat cap. Indeed, Taylor is a grandfather. He is at once a Northerner and a Southerner—“a Northern baby and a Southern child,” as Carly Simon sang when she was his wife.
James Taylor was born in New England but raised in North Carolina, then returned to New England equal parts Beacon Hill and Chapel Hill, the son of a “Down East Yankee,” as his mother described herself, and a Down South doctor. “James Taylor,” as Time magazine noted in its cover story in 1971, “managed to grow up in two of the most beautiful places in America.” As such, Taylor sings equally in thrall to the country roads of Carolina and the Massachusetts Turnpike between Stockbridge and Boston. Like Johnny Cash, he’s been everywhere, man. “The coldest I ever played was 19 degrees and the earth was like iron,” he says. “And the hottest was probably—not counting the lights—100 degrees in Tucson, Arizona.” His star was launched in England but he may be the quintessential American artist, bridging North and South, rural and urban, hot and cold, fire and rain.
He has been both addict and recovering addict, a mellow folk-rock singer-songwriter whose nearly two decades of opiate addiction would seem more common in hard rock, blues, and jazzmen than in the elder statesman of mellow rock that he is now. These two sides of him may not be unrelated. In a famous essay called “James Taylor Marked for Death,” the rock critic Lester Bangs dismissed Taylor and his mellow, “down-a-Carolina-path” songs of introspection as anathema to rock and roll. Taylor has never read the Bangs piece but replied, in 2015 to Billboard, with his trademark self-deprecation. “I’m an opiate addict,” Taylor said. “Mellow and smooth is fine for me.”
That introspection and addiction have been two sides of the same coin. Taylor was hospitalized for mental health issues as a young man but has also come as close as any songwriter to divulging the meaning of existence. “The secret of life is enjoying the passage of time,” he sang, while acknowledging in interviews the hubris of any man who claims to know what it’s all about. And yet, he isn’t wrong, is he? Taylor wrote “Secret o’ Life” in 10 minutes outside a house he was having built on Martha’s Vineyard, a house that was the fruit of having sold more than 100 million albums worldwide. Taylor has also won six Grammys and was inducted into the Rock & Roll Hall of Fame in 2000, presented by McCartney. J.T. has also worked with and inspired other famous artists of his generation, having been a muse at various times to three phenomenal songwriters: Carly Simon, Carole King, and Joni Mitchell.
His effect on later generations of musicians and music fans is enduring. It wasn’t until 2015, somehow, that James Taylor had his first number-one album, Before This World. It narrowly eclipsed the number-two album, 1989 by Taylor Swift, the pop icon who had a favorite song in chorus, she told her mother one day: “It’s called ‘Fire and Rain’ by a guy named James Taylor.” “It’s really funny that you say that,” Andrea Swift told her fifth-grade daughter, “because you’re kind of named after him.”
Swift is hardly the only one. Garth Brooks named his daughter Taylor for the same reason. The young English singer-songwriter James Taylor-Watts, who performs as James TW, was also named after his parents’ favorite musician. “You just call out my name,” Taylor sang in 1971 on “You’ve Got a Friend,” and now, more than 50 years later, people all over the world do just that when calling their own children and grandchildren. When Barack Obama presented Taylor with the Presidential Medal of Freedom, the nation’s highest civilian honor, in 2015, the White House cited among many other achievements the singer’s continued relevance, his appeal to all ages, stating: “Each generation that grows to know James Taylor’s music will continue to be moved by his timelessness and enduring beauty.”
I can attest to that. When my oldest daughter, Siobhan, was a child, she fell asleep every night to Taylor’s Greatest Hits CD. I was required to stay in the room until the end of the fourth song, the lullaby “Sweet Baby James,” written 40 years earlier for Taylor’s newborn nephew and namesake. In 2015, when she was 10 years old, Siobhan and I went to see Taylor perform live at an amphitheater in Hartford. Halfway through that show, Taylor announced there would be a short intermission. He didn’t care for intermissions himself, he said, but the venue or promoter insisted on it so that fans could use the bathroom and buy concessions. “I’ll just stand backstage,” he said, “looking at the clock.”
But he didn’t. Instead, Taylor spent the intermission sitting on the edge of the stage, haloed by the footlights, chatting with fans and posing for pictures. Nudged forward by me, Siobhan took my phone, snaked her way to the front row, and asked the artist for a selfie. But in the lights and the clamor—his working life of the last half century—Taylor misheard her request. Instead of posing for a picture in front of the iPhone that she’d held aloft, he took the iPhone out of her trembling hands and signed the back of the case, boldly, legibly, with a black Sharpie.
That case remains on a shelf in her former bedroom, the signature slowly fading into oblivion, the way “Mexico” fades out at the end on that Greatest Hits CD that Siobhan, now in college, fell asleep to every night in grade school. By “Mexico,” the 10th song, she was always fast asleep. And so it was that night at the concert. Lulled by Taylor’s familiar voice, she began to nod off in the amphitheater, her head leaning on my shoulder, her hands clutching the signed phone case, while I sat contentedly beneath the summer night sky thinking of something Taylor had sung earlier in the evening: The secret of life is enjoying the passage of time.
James Taylor performed for the BBC in London, 1970.
Michael Putland/Hulton/Getty
James Taylor performed at the Mariposa Folk Festival in Ontario, 1970.
Michael Ochs Archives/Getty
James Taylor with Carole King and producer Lou Adler during the recording sessions for King’s album Tapestry, 1971.
Jim McCrary/Redferns/Getty
James Taylor with his cat Pudding in Los Angeles, 1972.
Peter Asher/Michael Ochs Archives/Getty
James Taylor at a benefit for presidential candidate George McGovern (to the right of Taylor) in 1971; others on the stage are (from left) Barbra Streisand, Quincy Jones, Eleanor McGovern (George’s wife), and Carole King.
PL Gould/Images Press/Getty
James Taylor with Carly Simon in New York’s Central Park during a record company event, 1977.
Richard E. Aaron/Redferns/Getty
James Taylor, the musical guest on a 1979 episode of Saturday Night Live, joined in a sketch with that week’s host, Michael Palin.
Alan Singer/NBCU Photo Bank/Getty
Singer James Taylor, second from right, and members of the Taylor family share a laugh, prior to their concert at New York’s South Street Seaport Museum to benefit the Museum’s Save Our Ships Fund, 1981.
Photo by Richard Drew/AP/Shutterstock
James Taylor and Taylor Swift performed onstage during her “Speak Now” tour at Madison Square Garden on November 22, 2011 in New York City
James Taylor and Ringo Starr (right) performed in 2018 at a benefit for VetsAid in Tacoma, Washington.
California’s population growth was one of defining trends of 20th-century America. From 1900 to 1950 the population increased 500%, going from two million to ten million. Then things really exploded, and by the year 2000 the state’s population had climbed to 34 million, making California the most populous state in America.
People have been lured west for a variety of reasons, from the gold rush to Hollywood dreams, but beyond riches and fame there has been also the promise of the sunny California lifestyle, one captured by LIFE staff photographer Nina Leen in a piece that ran in the Oct. 22, 1945 issue.
The unreservedly enthusiastic thirteen-page essay was titled “The California Way of Life,” and it’s not hard to imagine that the article affected some readers the way news of gold in Sutter’s Mill did in the 1800s. The story began with these words, which could have come from a state tourist brochure:
Californians live in a land where the sun shines 355 days a year, where the thermometer seldom falls below 46 degrees, and where towering mountains and endless beaches flank a countryside of incredible fertility. Against the background of these unique natural advantages, Californians have evolved a unique way of life which is physically the most comfortable and attractive way of life enjoyed in any region in the U.S.
It’s worth noting that this story came out just a few short months after the end of World War II, a time when readers might thirst for a new beginning. (The issue also included a story an another feel-good imagination-tickler: “victory lingerie.”)
The article rhapsodized about how Californians spent as much time outdoors as they did inside, dressed primarily for comfort, and could enjoy themselves at all income levels. An editor’s note told readers that “this was Nina Leen’s first trip to California,” and it showed in her sense of joy and wonder at these lives lived by the pool.
The story included a section on the California car culture that made “conventional city life almost obsolete,” LIFE said. “Living in a natural paradise where highways connect modern communities and farms with some of the most beautiful scenery in the U.S., the Southern Californian has created a way of life that, on the physical side, has at least some of the elements of Utopia.”
All these years later, LIFE’s view on the joys of driving in Southern California might be the most dated aspect of this story. Visions of Utopia have been replaced by environmental concerns and also by complaints about spending half your life stuck in traffic.
In the 21st century California has slowed its population growth. The total now stands around 39 million, and the numbers even dipped some during the COVID pandemic. The hard truth about Utopias is that they don’t exist (the literal meaning of the word is “no place”). But as Leen’s essay shows, sometimes pictures can make you believe they do.
Women and girls, in convertible at a drive-in, happily greet female car hop, who has just brought their drinks, from a story on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
This group drove a Model T that they had souped up with extra carburetors and other devices, California, 1945.
Nina Leen/Life Picture Collection/Shutterstock
A 16-year-old just out of the pool, shot for an essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
The wife of MGM’s musical director painted a portrait of her daughter Carol; the photo was shot for an essay on California living, 1945.
Nina Leen/Life Picture Colleciton/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Tourists looking at the mountains in Yosemite Valley Park, California, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Cars moving along a highway that leads to Lake Arrowhead, California, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Tourists looking at the mountains in Yosemite Valley Park, California, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Customers visiting a drive-in beverage stand, California, 1945.
Nina Leen/Life Picture Collection/Shutterstock
MGM musical director Herbert Stothart at his Santa Monica home, shot for an essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Two young women using a wishing well, California, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Rancher Arthur Campbell watching his daughter riding a horse, California, 1945.
Nina Leen/Life Picture Collection/Shutterstock
A lone wooden chair on hillside overlooking the hazy ruggedness of the Santa Lucia Mountain Range between Carmel and San Simeon, California, 1945.
Nina Leen/Life Picture Collection/Shutterstock
Essay on California living, 1945.
Nina Leen/Life Picture Collection/Shutterstock
A young couple filling their gas tank at a gas station shaped like airplane, California, 1945.
The name of Milton Caniff may not be as familiar to comic fans as that of Jack Kirby, Bob Kane or other artists whose superhero creations still entertain millions. But Caniff, who rose to fame drawing adventure strips in the 1930s and ’40s, was a major influence on the look of action comics—so much so that he earned the nickname ““the Rembrandt of comic strips.” He was so big in his day that when he decided to abandon his hugely popular syndicated adventure strip Terry and the Pirates and start a new one, Steve Canyon, he landed on the cover of Time magazine.
Caniff, whose write-up in The Will Eisner Hall of Fame hails him as a “pioneer” who influenced “generations of artists with his storytelling and chiaroscuro art,” made frequent appearances in the pages of LIFE as well.
A story in the Jan. 6, 1941 issue of LIFE talked about Caniff’s drawings being displayed in New York’s prestigious Julien Levy Gallery. The Mar. 1, 1943 issue had a story on Male Call, the strip Caniff wrote for Army newspapers free of charge during World War II. In the Feb. 3, 1947 issue, Caniff was one of ten cartoonists challenged to draw their signature characters (in his case, Steve Canyon) while blindfolded. Others participating in the challenge included Dick Tracy‘s Chester Gould and Blondie’s Chic Young. (It is telling about the state of the comics back then that not a single artist drew a superhero).
LIFE did assign one big photo shoot on Caniff, with LIFE staff photographer Wallace Kirkland, but it was for an article that never ran. The year was 1947, so it is likely that the event Kirkland photographed was meant to celebrate the launch of Steve Canyon. (Copper Calhoon, who appears in several of the drawings in Kirkland’s photos, was a recurring villainess in Steve Canyon, and very much in keeping with the style of vixen that populated Caniff’s work).
One thing from Kirkland’s photos is plain: how excited his fans were to be in the presence of this artist at work. Look at their outstretched arms and the excitement in their eyes, and you can see the seeds of today’s culture, in which fans flock to comic conventions by the millions for up-close experiences like this one.
Cartoonist Milton Caniff and model appearing before a crowd, 1967.
Content from LIFE becomes available on Jan 25—free for all players!
ZiMAD, a mobile game developer, has announced a partnership with LIFE, the world-renowned magazine. In its first collaboration with a digital puzzle and gaming company, the LIFE Picture Collection will be sharing highlights from its vast and important photographic archive. And Magic Jigsaw Puzzles players will be able to relive the most spectacular moments in history, piece by piece.
LIFE’s debut features one of the most famous stars of the 20th century: Marilyn Monroe. You will find colorful and creative images by LIFE photographers Alfred Eisenstaedt, Ed Clark, JR Eyerman, Michael Rougier and more featuring the world’s most famous blonde in the new puzzle set.
“We are happy that now our players have the unique opportunity to ‘witness’ the greatest events and plunge into the heart of history by playing their favorite puzzle game,” said ZiMAD CEO Dmitry Bobrov. “Magic Jigsaw Puzzles is the world’s largest digital collection of puzzles, and LIFE is one of the greatest private photographic archives in the United States. Through digitalization, such a partnership contributes to sharing of the cultural heritage of an entire generation.”
The new LIFE-themed puzzle sets will be free for all players. ZiMAD is also planning to update the collection with more images from the LIFE archive.
The most famous story in the Aug. 8, 1949 issue of LIFE magazine introduced America to an artist named Jackson Pollock, posing the question, “Is this the most famous living painter in the United States?” A few pages away, the magazine also ran an unrelated story which included images from the Museum of Modern Art —with the point of these photos being how sophisticated a model could look outfitted in clothes bought (surprise!) at a five-and-ten.
The low-cost variety store had been around since the late 1800s and took off as a retail concept in the middle of the 20th century. LIFE’s story celebrated the stores as much as the clothing, opening with the declaration, “To visitors from abroad one of the perennial marvels of America is the five-and-ten crammed with household articles.”
Of particular interest to LIFE was the improving quality of the five-and-ten’s clothing selections. “They have proved as fast—and three to four times as cheap—as many a department store at copying simple fashions,” LIFE said.
As proof LIFE ran a fashion spread in which every item came from a five-and-ten and cost $2.00 or less. (The two-dollar price tag translates to $24.59 in 2023 dollars). Some fashions came from the original five-and-ten store, Woolworth’s, (The retail chain went out of business in 1987).
While the clothing was inexpensive, the pedigree for LIFE’s shoot was high-end. Legendary staff photographer Nina Leen was behind the camera while top model Jean Patchett posed for the pictures. The resulting photos are a tribute to the talents of both, as well as to the quality of the discount store wares. Some pictures here are outtakes from the original shoot, but the photos that ran in the original story include prices in the captions for each dime-store purchase.
Jean Patchett modeling earrings (25 cents), a necklace (94 cents), a bracelet ($1.00) and earrings (25 cents), setting off a white rayon blouse (98 cents) for a story on dime-store fashion, 1949.
Nina Leen/Life Picture Collection/Shutterstock
Jean Patchett modeling a dime-store outfit, featuring a cotton sun dress (59 cents) accessorized with a gold kid belt (59 cents), a choker ($1.24), and three costume bracelets (75 cents), 1949.
Nina Leen/Life Picture Collection/Shutterstock
Model Jean Patchett wearing a dime-store hot weather costume that cost a total of $3.41, including the rough-straw bonnet for 45 cents, the blouse and dirndl for 98 cents each, and the $1.00 basket bag.
Nina Leen/Life Picture Collection/Shutterstock
Model Jean Patchett wearing bracelets that cost a nickel each, for a story on dime-store fashions, 1949.
Nina Leen/Life Picture Collection/Shutterstock
Jean Patchett modeling a belt (79 cents), gloves ($1.00) and bracelets ($1.50) that set off a more expensive black dress for a story on dime-store fashion, 1949.
Nina Leen/Life Picture Collection/Shutterstock
Jean Patchett modeling huge Woolworth earrings (25 cents), a beret ($1), and pearl-and-rhinestone clips (50 cents) for a story on dime-store fashions, 1949.
Nina Leen/Life Picture Collection/Shutterstock
Model Jean Patchett wearing a bathing suit fashioned from three allway scarves that cost a total of $1.98, from a shoot on dime-store fashions, 1949.
Nina Leen/Life Picture Collection/Shutterstock
LIFE story on fashions from the ten-cent store, 1949.
Nina Leen/Life Picture Collection/Shutterstock
LIFE story on fashions from the ten-cent store, 1949.
Nina Leen/Life Picture Collection/Shutterstock
LIFE story on fashions from the ten-cent store, 1949.
Nina Leen/Life Picture Collection/Shutterstock
LIFE story on fashions from the ten-cent store, 1949.
Nina Leen/Life Picture Collection/Shutterstock
LIFE story on fashions from the ten-cent store, 1949.
Nina Leen/Life Picture Collection/Shutterstock
LIFE story on fashions from the ten-cent store, 1949.
Woman wearing dress, United States, July 1949
LIFE story on fashions from the ten-cent store, 1949.
Model wearing affordable jewelry as accessories in United States, July 1949.